NO.17
CREAM OF THE CROP - BLACK LABEL BRANDING
The rebranding of COTC Black Label marked the foundation of a bold transformation in the cannabis industry. What began with a tattoo-inspired, graphite-heavy aesthetic evolved into a fresh, sophisticated vision for the modern luxury market. At the heart of this rebranding is a beautifully crafted narrative where a butterfly, symbolizing transformation, gracefully touches different flowers, evoking the magic of change.
This rebranding journey took great care in delivering a world of dreamy, ethereal imagery that resonates with audiences. Every detail of the transformation—from product lines to packaging—incorporates elegant motifs of bugs and flowers, sealed with the timeless sophistication of Art Deco design.
The campaign was an overwhelming success, setting a new standard in the cannabis industry. COTC Black Label not only introduced a unique visual language but also defined a fresh, luxurious style that blends nature’s beauty with the refinement of high-end design. The result is a captivating, dreamlike experience that reshaped how cannabis brands are perceived in the luxury market.
CITY / YEAR: SAN DIEGO/ 2020
FIELD: BRANDING, GRAPHIC DESIGN
CREATIVE / ART DIRECTION: DUSTIN MILNER / CIARA TAYLOR / ANQI
BRAND CONTENT: CIARA TAYLOR
GRAPHIC DESIGN: ANQI
PRODUCTION: ERICA DURAN
PHOTO: ANQI
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